Where the $10k+ MRR money is moving
We pulled every public startup on TrustMRR, filtered to MRR ≥ $10k that's actually growing this month, and found the trending categories — and the easy-to-win wedges nobody's looking at.
The headline finding
Only 37% of $10k+ startups are growing month-over-month. The majority of 'successful' small SaaS businesses on TrustMRR are flat or shrinking. The bar for *thriving* is much higher than the bar for *$10k MRR* — and the gap is where the opportunity sits.
Trending categories (preview)
Top 5 by count of growing $10k+ startups. The full report includes 15 categories with median MRR, growing share, mean growth, and total MRR per category.
| Category | Growing | At $10k+ | % Growing | Median Growth |
|---|---|---|---|---|
| Artificial Intelligence | 11 | 44 | 25% | +16.7% |
| SaaS | 9 | 19 | 47% | +13.1% |
| Marketing | 9 | 17 | 53% | +20.0% |
| Education | 3 | 9 | 33% | +52.8% |
| Developer Tools | 3 | 3 | 100% | +15.8% |
One insight you can use right now
AI has the most $10k+ startups (44), but only 25% are growing — the lowest momentum rate in the top categories. Pick a vertical inside AI (SEO, content, design, compliance), not 'AI' itself.
B2B Marketing/SEO tooling powered by AI is the workhorse: 9 growing players, mean growth +39%, all with provable ROI. RankAI, Indexsy, Adspirer, Replymer, ChatSEO all live here.
Easy-to-win wedges, top growers, tech stack, and the playbook — free.
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